THREE BILLBOARDS PREMIERE PARTY
Hollywood’s NeueHouse set the stage for the ‘Three Billboards Outside Ebbing, Missouri” LA Premiere Party . The step and repeat featured a thematic billboard treatment inclusive of faux grass “red carpet” area and thematic planters reminiscent of those seen in the film. After screening the movie, guests were ushered to the rooftop, where they entered a transformed space inspired by the film. Servers offered two cocktails – the “Molotov cocktail” and the “Missouri Mule.” Thematic bites reflected a “down-home” vibe inclusive of sliders, fried chicken sandwiches, fried pickles, gazpacho soup, and “cheesy things,” a jalapeño spin on a traditional Mac & cheese. The central bar was styled to reflect the ‘Southern Charms Gift Shoppe’, complete with a cash register and back bar shelves lined with Missouri souvenirs, postcards and totes. Lounges inspired by the film offered seating for VIPs, complete with residentially inspired lounge vignettes with area rugs while additional seating was available at high cocktail tables surrounding the bar. Ebbing visitors were able to shoot darts at the neon lit wall of the Town Pump Tavern. As the DJ spun an eclectic set, featuring everything from Loretta Lynn and Johnny Cash to The Four Tops and Felice Brothers, guests celebrated under the stars and amidst the glow of the building, which was illuminated with flames, reminiscent of the police station fire in the film.
Venue: Neuehouse Los Angeles; Photographer: Maya Myers
