For Bumble’s first-ever party in the desert, Winter Bumbleland, provided a myriad of options for keeping cool during the festival – a ski resort set amidst the dust, heat, and palm trees of Coachella Valley. At this ultra-chill soirée, guests entered to icy beats from a mountain chalet-inspired DJ booth. Partygoers then got cozy with some bubbly at the ski bar, whisky cocktails at the mudroom bar, or shots from skis in the VIP lounges and igloos. For the ultra cool, a frozen igloo was the place to be, offering a vodka ice bar and luge along with ice lounges and 360 degree projection mapping of the northern lights. Attendees could get slope-ready styles at the leather hair-wrapping and braiding station, then get sporty on the tubing run. More refreshments awaited at a swim up ice bar, self-serve Kombucha boat, or from bartenders crafting frigid cocktails and Arctic Jell-O shots to pair with interactive thematic culinary creations. With fluffy falling snow and a snow angel garden, the desert became a veritable winter wonderland, offering branded swag, a ski lift chair photo booth snapping animated gifs, and a digital kiosk that allowed guests to project custom snowflakes into the sky overhead a chilled desert igloo.
Keeping cool in the desert has never been so hot.